Social Media Optimization | 13 Rules of SMO
Cameron Olthuis at Pronet Advertising has a nice write up on optimizing for social media, dubbed Social Media Optimization (SMO) by Rohit Bhargava.
The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.
There has been some cross blogging back and forth between Rohit, Cameron, and Jeremiah Owyang on the rules of Social Media Optimization, and I’ll add a few thoughts that Zenergy Works has discovered that also work best….So I suppose we should title this post 16 Rules of Social Media Optimization.
Here’s a summary of what they’ve put together to date:
1. Increase your linkability : Think blogs, content, aggregation & linkbait.
2. Make tagging and bookmarking easy : Include calls to action for users to tag, bookmark and Digg your stuff. I’d suggest the Sociable Plugin if you have a Wordpress powered blog.
3. Reward inbound links : List blogs which link back to you via permalinks, trackbacks or recently linking blogs (like the Yahoo & Google blogs do).
4. Help your content travel : Content diversification can lead to mobility of your content beyond the browser.
5. Encourage the mashup : Let others use your content or tools to produce something a bit different or outside of the box with your stuff, even RSS.
6. Be a User Resource, even if it doesn’t help you : Add value and outbound links, even if it doesn’t help in the short term, it will in the long.
7. Reward helpful and valuable users : Give your contributors and readers the recognition they deserve.
8. Participate : Get in there and get involved in the discussions going on among the blogs and sites of others, and do it organically. Earn your rep on Digg.com, don’t try and force it.
9. Know how to target your audience : Understand your appeal and those people you wish to attract.
10. Create content : A little bit of rules 1 & 4 here, but the underlying message is know the form of content working for you.
11. Be real : Transparency pays off and no one likes a fake.
And Zenergy Works:
12. Don’t forget to start looking at ways to integrate easy video solutions for your brick and mortar business. Go down and buy a “Flip Cam” and start recording testimonials of happy clients.
13. Don’t be afraid to “TRY”. Try blogging, try social networking with Facebook, Twitter, Squidoo, and all the other sites that are out there. Remember, to not try is to fail.
14. Don’t waste too many hours trying to create the perfect message. Social Media Optimization is about delivering hundreds of tiny messages….Not one big one.
15.Talk about what you do best, what you enjoy, and “Especially” talk about those things you hate and those things you can’t do. (reference rule 11)
16. Finally, Hire a professional company like ours if you truly want to develop an intelligent Social Media Optimization campaign. Wasting countless hours when you have marketing deadlines is not the best use of resources.
Zenergy Works has been providing small to medium sized business owners with Website Design, SEO, PPC, SEM, and other internet advertising solutions collectively for close to a decade. Find out why we are your best choice for Social Media Optimization today.
Did this get picked up by Digg? I am sure I read along these lines recently. If so, congrats to you.
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