Here is a marketing piece we used for an email campaign that worked very well in getting a quick message across about our SEO services. Our clients have voted us the “Best SEO Company California”….Do you agree?
Voted "Best SEO Company in California"
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SEO Guide | Search Engine Optimization Guide What sets us apart? Knowledge, Customer service, maintenance, reports, tracking, results. On a monthly basis we maintain each client’s campaign, track progress, plan for the following month and have programs created to alert us to any problems. We specialize in SEM, SEO, PPC, Web 2.0, Social Media Network/Optimization and Email Marketing. We have a client interface that will allow the client to log in and view the progress on their SEO campaign. What is SEO? Search Engine Optimization is altering the structure and links of a website to increase its value on a search engine. SEO is the high placement of your website in the “organic” or “natural” listings. SEO ensures that a website rises on the search engines rankings and stays there. What is SEM? Search Engine Marketing. Using different advertising medians that search engines have to offer such as SEO, PPC, Adwords, Behavioral Targeting, etc. What is PPC/Adwords? These are the sponsored areas along the right or on top of the page on search engines such as Google, Yahoo, and Bing that businesses have selected specific keywords to be found under. Cost varies depending on the program, placement and keywords chosen. How does a search engine decide what websites show up first? There are a lot of myths out there about what search engines look for and how the information is found. No one knows the exact criteria except the search engines themselves. As an SEO company we have hundreds of clients to test what works and what doesn’t. To make it even more complicated, the landscape is constantly changing, and what works for Google, may not necessarily work for Yahoo or Bing. At Zenergy Works, our knowledge is current and designed to get results for our clients. What are keywords, keyword strings and keyword phrases? Keywords are specific words that you want to make sure a website is a response for on a search for those words or short phrases on the search engines. We do the research to determine which keywords are actually being put into the search engines to find the goods and services our clients offer. We use multiple sources for this information to make sure that we are not missing any key traffic.
How important are keywords? Having the correct keywords are vital to a successful SEO campaign. We have tools that tell us what keywords would be best for your industry. These are always verified with the client prior to implementation. How many keywords can I have? Depends on if you’re doing PPC/Adwords or SEO.
Why do I need SEO? Why can’t I do this myself? 85% of SEO technology is out there if you have the time and patience to research. SEO is very time consuming to maintain a link structure, keep up on changes and trends. Search Engines often change their algorithm to make the most relevant websites show up on specific search terms. We make sure these changes are applied to your website as they are being rolled out by search engine companies. In addition, we constantly track your competitors to stay one step in front of them. White Hat vs. Black Hat? Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:
White Hat is the use of accepted SEO practices in order to get higher rankings, more traffic, etc. Zenergy Works is backed by hundreds of successful clients and using only the best practices in SEO. A company such as ours that participates in the White Hat arena ensures that your website will not be blacklisted from the search engines. On Page SEO: This is the first step in starting an SEO campaign. This consists of going into the back end of your site (HTML or source code) to clean up the code to ensure the search engines can easily find and pick up keyword phrases we optimize for this includes: o Optimization of Titles and Meta Tags o Robot.txt Optimization o XML Sitemaps for Google / Yahoo / MSN o HTML source code Optimization o Manual submissions to top search engines o W3C Validations for Home page o Image Optimization Off Page SEO: We use hundreds or thousands of websites to build a link structure that will support your website. By manually building links to your website from high relevant and trustworthy websites, we can push the rank of your website higher. This is an ongoing effort that must be refreshed frequently to be effective. For more information on our SEO Services, please visit http://www.zenergyworks.com When: :
Where: **Special Multi-Speaker Workshop**
hosted by Constant Contact & ZenergyWorks at the DoubleTree Hotel 1 Doubletree Drive Rohnert Park, CA 94928-1336
This SEO Seminar is perfect for Santa Rosa, Rohnert Park, Sebastopol, Windsor, Healdsburg, Petaluma, Sonoma, and surrounding business owners. Social Media Optimization | 13 Rules of SMO Cameron Olthuis at Pronet Advertising has a nice write up on optimizing for social media, dubbed Social Media Optimization (SMO) by Rohit Bhargava. The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs. There has been some cross blogging back and forth between Rohit, Cameron, and Jeremiah Owyang on the rules of Social Media Optimization, and I’ll add a few thoughts that Zenergy Works has discovered that also work best….So I suppose we should title this post 16 Rules of Social Media Optimization. Here’s a summary of what they’ve put together to date: 1. Increase your linkability : Think blogs, content, aggregation & linkbait. 2. Make tagging and bookmarking easy : Include calls to action for users to tag, bookmark and Digg your stuff. I’d suggest the Sociable Plugin if you have a Wordpress powered blog. 3. Reward inbound links : List blogs which link back to you via permalinks, trackbacks or recently linking blogs (like the Yahoo & Google blogs do). 4. Help your content travel : Content diversification can lead to mobility of your content beyond the browser. 5. Encourage the mashup : Let others use your content or tools to produce something a bit different or outside of the box with your stuff, even RSS. 6. Be a User Resource, even if it doesn’t help you : Add value and outbound links, even if it doesn’t help in the short term, it will in the long. 7. Reward helpful and valuable users : Give your contributors and readers the recognition they deserve. 8. Participate : Get in there and get involved in the discussions going on among the blogs and sites of others, and do it organically. Earn your rep on Digg.com, don’t try and force it. 9. Know how to target your audience : Understand your appeal and those people you wish to attract. 10. Create content : A little bit of rules 1 & 4 here, but the underlying message is know the form of content working for you. 11. Be real : Transparency pays off and no one likes a fake. And Zenergy Works: 12. Don’t forget to start looking at ways to integrate easy video solutions for your brick and mortar business. Go down and buy a “Flip Cam” and start recording testimonials of happy clients. 13. Don’t be afraid to “TRY”. Try blogging, try social networking with Facebook, Twitter, Squidoo, and all the other sites that are out there. Remember, to not try is to fail. 14. Don’t waste too many hours trying to create the perfect message. Social Media Optimization is about delivering hundreds of tiny messages….Not one big one. 15.Talk about what you do best, what you enjoy, and “Especially” talk about those things you hate and those things you can’t do. (reference rule 11) 16. Finally, Hire a professional company like ours if you truly want to develop an intelligent Social Media Optimization campaign. Wasting countless hours when you have marketing deadlines is not the best use of resources.
Zenergy Works has been providing small to medium sized business owners with Website Design, SEO, PPC, SEM, and other internet advertising solutions collectively for close to a decade. Find out why we are your best choice for Social Media Optimization today. Bryan Fikes was invited to speak to a group of professionals in the Roseville area about Search Engine Optimization and Social Media Optimization hosted by the Roseville Chamber of Commerce. Bryan gave our group an excellent, informational presentation. As the coordinator for this seo seminar, I appreciated the fact that he did not sell his SEO Santa Rosa Company and SEO Services when he clearly had the opportunity to do so. It was evident that Bryan was there to educate our group at the very onset of his SEO presentation. His upfront delivery of industry specific keywords and phrases regarding the social media environment and search engine optimization components of internet marketing carved a concise path for the balance of his presentation. Bryan’s interactive light heartedness helped personalized his message, he made all of us feel comfortable asking questions. I look forward to having Bryan at future events hosted by the Roseville Chamber of Commerce. A true SEO professional with some incredible knowledge and powerful presentation skills. Respectfully submitted by: Jackie McLain For more information on our SEO Santa Rosa company, please feel free to click here for more on our SEO Services. SEO Santa Rosa Company, Zenergy Works January, 3rd, 2010 – We will be announcing some incredible SEO news that will inevitably help small business owners take back their market share, grow new revenue sources, and be more proactive when it comes to customer service. 2009 has been an incredible year for our SEO company. We have developed hundreds of new relationships with clients and have thousands of prospects out there waiting for more out of our SEO services. Visit our testimonial page and get just a glimpse of how and why we are considered the best SEO company for small business owners in the US. Click here for our SEO Testimonials “How To Get The Most Out Of Your Twitter Profile” Twitter Tips | Twitter Secrets | Twitter Tactics  Twitter For Business By now you have probably heard about twitter and all the wonderful things that you can do with it. But have you truly learned “How To Get The Most Out Of Your Twitter Account?”. I thought I would take a few moments and give you some of the top ways that Zenergy Works has been using Twitter to build relationships, educate, attract new customers, and spread the viral word about SEO and Web Design. 1st – Opening Your Account. This is by far the easiest step. Simple visit twitter and click on the “Sign Up” button. Twitter will walk you thru their process of creating a Twitter Profile. * IMPORTANT STEP – Make sure when they give you the option to create your very own unique URL that you put some thought into this. This will become your own personal address and how people will find you on twitter. If you are using it for business, you may want simply use your business name like we did www.twitter.com/zenergyworks 2nd – Customize your Profile There are too many ways to list how to complete this step so I will simple give you a few links to places that we have used to help you customize the look and feel of your twitter profile page. - Good for creating a custom professional skin twitbacks.com - Great blog on building your own backgrounds with alittle html knowledge twitip.com/custom-twitter-backgrounds/ 3rd Growing Your Twitter Followers This is a big step in helping you deliver your messages, address your potential audience, connect with others, and enjoy the twitter experience. Growing your followers is vital in helping you achieve the highest results and turning your “tweets” into potential business. For this section I am going to identify 7 things you must do to use twitter for your business 1) Import Your Contacts When you sign up for Twitter, make sure to import all of your contacts from your Outlook, Yahoo, Gmail, Hotmail, your address book and your mailing list. 2) Write Your Profile Make sure that you complete your profile, as this makes it easier for people to find you, and use the same keywords in your profile that you do on your website. Always include a link to your website(example: http://www.zenergyworks.com) – after all, you’re trying to build your business. You can also personalize the colors and the sidebar of your profile page. 3) Understand How Twitter Works Twitter is not another marketing tool that you can manipulate and abuse. It is a social marketing tool that will only be useful to you if you actually become part of the Twitter community. Don’t spam, and don’t actively promote yourself. Build a standing in the community by replying to other tweets (retweeting), share cool stuff and build trust, then direct your followers to a blog post, filled with useful information, and only then use that post to get followers to take action. Trying to take people out of Twitter right away and into a sales pitch will get you labeled as a spammer, a scammer or both. 4) Build Up Your Audience To build your audience above and beyond your initial contact list, you’ll need to look both inside and outside Twitter. Outside of Twitter, you can put a link to “Follow me on Twitter” in your email signature, forum signature, website, blog posts, and any other way that you communicate with people (post only where appropriate, of course – you may not want the IRS to follow you on Twitter.) Inside of Twitter, it’s really all about following people. You can find other users that you admire, and see who is following them; you can also see who is following your friends; use Twitter directories to find members who are likely to follow you; use the search feature to find profiles of people you want to follow – and follow all of them. They will, in turn, follow you. 5) Watch How Much You’re Following While you’re building your following, you still need to maintain a balance between people you follow and people that follow you. Start following too many people and you’ll be seen as a spammer; don’t follow enough, and you may look elitist. I recommend you grow slowly. Don’t add 500 new friends in one day. Add 50 at a time and give them time to start following you, so you can maintain a balanced and sustainable approach. You can also use a tool like “Friend or Follow” to balance out your lists. This tool will tell you who is following you that you’re not following yet, and vice-versa. It will also let you keep track of those who follow you. Keep in mind that if you follow them and then they stop following you, they’re most likely spammers, so don’t use this tactic or you’ll get the same reputation. 6) Become A Business Worth Following Be witty, and post useful information. If you’ve got a niche, make sure that you’re talking to them. If you have news, tweet it. You can also use the tools on Twitter to take your blog posts and automatically tweet them. You can tell people what you do. Remember to always be upfront with people. You just have to avoid the obvious sell, people can see that coming from a mile away. You can promote your business and celebrate your victories (e.g. XXX is happy to get the YYY account!), but don’t try to sell anyone anything (Get all of your advertising solutions here!). 7) Follow Wisely In this context, ‘follow’ has a broader meaning. Look to the experts in your category who are also on Twitter and learn from them. Find 10 to 20 users you admire that have more than 300 followers and try to learn how they did it. Take their ideas and adapt them for your own purposes. Bryan Fikes, Founding Partner and Chief Strategist of Zenergy Works, an internet marketing, search engine optimization and website design company, will be the featured speaker in the afternoon session at the Roseville Chamber of Commerce Seminar entitled, “How To Use Web 2.0 To Grow Your Business” from 1 to 3 pm on November 17, 2009 at Piatti’s Ristorante and Bar, 3003 Douglas Blvd., Roseville, California. Also speaking will be Stu Carty from Constant Contact. Stu will discuss email marketing strategies for businesses and non-profits. “Stu and Bryan will be a strong 1-2 punch for businesses who want to improve their online marketing strategies”’ stated Eric Van Cleave, General Manager of New Generation Media, LLC, “I would encourage all small and medium sized business owners to attend.”. To sign up for the SEO Seminar in Roseville Bryan Fikes, Managing Partner and Chief Strategist, will be presenting to the ASCCA (Automotive Service Counsel of California) “How To Use SEO and Web 2.0 To Grow Your Auto Repair Business.” October 2nd 2009 at the 69th Annual conference in Indian Wells. The focus of the presentation will center around informing independent Auto Repair Shops owners on the important factors on being competitive in today’s economic environment. Zenergy Works has built a business of providing Top Notch SEO services and fundamental web design techniques to help drive the bottom line. “We were 2 cars away from having one of the absolute best month’s we have ever had in business.” stated Dante Paulazzo, owner of M Service Inc in Walnut Creek. “The tactics and SEO strategy that Zenergy provided is the reason that we are having the success we are experiencing.” This presentation is both informative and educational for Auto Shop owners to help them decide on the best approach for their auto repair facilities. SEO (Search Engine Optimization) has become affordable to business owners who want to reap the benefits of using Search Engine’s like Google, Yahoo, and Bing to drive targeted traffic to their website with the hope of generating “New Clients” and phone calls to their auto repair shops. Many auto repair business owners have become frustrated with the amount of phone calls that they get from outside vendors offering Internet Advertising solutions and not being able to to gauge the major differences in service. “Our goal is to provide automotive repair business owners with the knowledge to help empower them to make the best internet advertising decides for their individual needs.” expresses Bryan Fikes of Zenergy Works. More information to follow. To find our more on this seminar, follow this auto repair link: http://www.ascca.com/PDFS/2009ASCCAAttendeeBrochure.pdf We have generated results for hundreds of business owners using “White Hat” SEO tactics. Call us at 888-278-5718 for your Auto Repair SEO needs. Zenergy Works, a SEO Company (Search Engine Optimization) and New Generation Media, LLC, a website design company, are joining forces with the Merced Sun-Star Newspaper, a McClatchy Newspaper to present 2 seminars entitled, “Is Your Website Making You Money or Saving You Money?” on Wednesday, September 30th, 2009. “Newspapers are embracing the internet as a delivery system for their content and are becoming the new internet marketing companies”, said Eric Van Cleave, General Manager of New Generation Media, LLC, “the largest local media site in virtually any market is the local newspaper, and local businesses need to be certain that they put themselves in front of that local traffic.” Speakers will included Bryan Fikes, Chief Strategist of Zenergy Works, and Eric Van Cleave, General Manager of New Generation Media, LLC, as well as speakers from McClatchy Interactive. The seminar will cover Organic SEO, PPC (Pay Per Click), Website Design, Email Collection and Marketing, and Social Networking strategies. http://www.zenergyworks.com |
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